You’ve heard the adage “Content is king” right? And we all know that an engaging and informative online presence can be what sets you apart from your competitors. But. Creating said high-quality content takes time, effort and expertise that small business owners simply don’t have.

Enter your content creation virtual assistant (Hi, it’s me!)

Hiring a skilled copywriter with digital marketing expertise can help you scale your business, via SEO-optimised website content and blogs, managing social media and email marketing to make your business more visible.

5 Benefits of hiring a content marketing virtual assistant

If you’re struggling to keep up with the demands of content marketing, or simply don’t know where to start, it’s time to bring in an expert.

Clarity on your marketing messaging

Your business goals are on point, but how are they translating into your marketing and online presence? A content virtual assistant can help you define really clear goals for marketing in relation to your business goals, and a content strategy to help you achieve them. Sometimes blogs and posting on social media can feel like shouting into the abyss, but with clear messaging and goals, you know that you’ll be heard by the right people – your potential clients.

SEO optimisation

Creating SEO optimised content is essential for driving traffic to your website and increasing your online visibility. SEO is a complex and fast developing field, with everything else on your plate, keeping up with best practice can be hard. A VA who specialises in SEO can create and optimise content for your website including researching keywords, creating meta descriptions and building those all important backlinks. You’ll rank higher in Google’s results pages and attract more traffic to your site.

Keep on top of social media trends

Social media is a rabbit hole, and keeping up to date with reels v’s carousels, changes in algorithms and the latest trending audio is a full time job. Literally a Social Media Manager virtual assistant’s full time job. They are abreast of all the latest trends and can create creative content for your channels that will stand out against your competitors.

Variety of content

Creating a variety of content is important for engaging your audience and keeping them interested in your business. However, coming up with new ideas can be challenging, especially if you’re working alone. A virtual assistant can help you brainstorm new content ideas, create different types of cross channel content (such as videos, infographics, or email marketing), and repurpose old content into new formats. Your content will stay fresh and relevant, and your audience will alway have something new to look forward to.

Consistency in content creation

If content is king, consistency is key. Your output could be incredible, but if it’s only being released every so often, your audience will probably miss it and you won’t see the results you’re hoping for. A virtual assistant can help you maintain a consistent content creation schedule by creating a content calendar, researching topics, and creating high-quality content on a regular basis. You’ll improve your search rankings, and establish yourself as a thought leader among your industry and community.

Not only will bringing in a content expert save you valuable time and give you the space to channel your energy into focus on other aspects of your business, it’s a potent way to build your online presence and convert more leads into clients. If you have some marketing goals that you need help to meet, get in touch with Caroline and she can set you up with one of Upsource’s stable of content and social media experts.