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PR for your business: the easy wins and the tools that actually work
Getting featured in the press can feel like a mystery. Something reserved for big consumer brands with dedicated PR teams, or the ones with the right contacts. But press coverage remains a very effective way to build credibility, trust, and visibility for your business. And you don’t need a big campaign or a full-time PR…
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How to use Claude as a Virtual Assistant (and why clients expect it)
If you’re a VA, EA, or PA you’ll have noticed the conversation around AI has changed. It’s no longer, “do you use AI?” it’s “how do you use AI, and what’s your skill level?” Clients are looking for Assistants who are AI-fluent, not just using it here and there.
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The Assistant industry is splitting in two. Which side are you on?
You’ve heard the stories – AI is coming for your job. AI is touching every industry, but Assistants hear it in particular; our’s will be the first to go. Scheduling, inboxes, basic correspondence: AI can handle it, right?
Well, AI is here. It’s having a dramatic impact across the board, and yet Assistants remain.
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