Social strategy that boosts ROI and makes an impact

You know it, we know it: social media is a necessary evil. It’s the bridge between your business, your customers, your suppliers and the world.

But do you sometimes feel like you’re screaming into the void?

Platforms are making it increasingly difficult for your audience to see your content. On Instagram only around 5% of your followers will see your posts, unless you’re willing to pay for it. The algorithm is ever changing, and often businesses are penalised for mentioning products and events.

So how can you move forward with confidence in your online presence and get the results you want?

The good news is that 78% of customers are willing to buy from a business after a positive interaction on social media. But you need a solid plan to get there. It’s no longer just about being present online—it’s about being strategic. 

What Can You Control?

The ROI of your social media efforts boils down to two key objectives:

1. Finding new customers
2. Increasing the value of existing ones

This is the essence of why you need a social media strategy. Building an engaged and interested community will make you sales.

The 2 Biggest ROI Killers in Social Media

1. Your message isn’t reaching your audience. Platforms are increasingly designed to suppress organic reach, which means your brand’s voice is getting drowned out
2. Your content strategy is a hostage to the algorithm. Algorithms change constantly, and jumping on trending audio and memes won’t help you build a sustainable brand. You need a timeless strategy that speaks directly to your community

But for every challenge, there’s a solution.

The 3 Biggest ROI Boosters

1. Create an algorithm-proof content strategy. Build a strategy that works no matter what. We’ll help you reimagine your content pillars so that every post works toward your business goals.
2. Craft a sharp point of view. Make it impossible for your audience to ignore you, make them go out of their way to view your content
3. Bring it all together in a cohesive playbook. A step-by-step guide to show you exactly how to execute a strategy that drives demand, increases conversions, and keeps customers coming back for more

Create a content strategy that gets results

More than any algorithm, what matters is staying true to your brand’s purpose and message, so you’re bringing in the right audience, the one that will actually make you

3 suggestions to create a clear brand perspective: 

• Know your customers 
• Challenge the status quo
• Be bold

These 3 suggestions are just the beginning of creating a strategy, tone of voice and content that will make you stand out to your ideal customers. 

Create a content strategy that stands up to the algorithm

Your social media strategy should directly support your business objectives. If it doesn’t, what’s the point? By tying your content pillars to your business goals you are serving your business and your community with content that works.

How Upsource will help you succeed on socials 

Your social media strategy should be tailored to your brand, your customers, and your goals. That’s where Upsource comes in. Our expert Content writer will help you craft a playbook that includes everything from a bold point of view to a foolproof content strategy that works across every platform.

If you’re ready to stop screaming into the void and start seeing real results, contact Caroline to book a strategy session with one of our expert copywriters today.